Sustainable Business Sustainable business is synonymous with business success, and has a vital role to play in raising New Zealand's competitive advantage in the global economy. Operating out of BusinessNZ, the Sustainable Business Council (SBC) is a CEO led group of companies that catalyses the New Zealand business community to have a leading role in creating a sustainable future for business, society and the environment.We promote eco-efficiency, innovation and responsible entrepreneurship.We want New Zealand businesses to be regarded by their customers worldwide as leaders in sustainable practice.Sustainable business in New Zealand improves economic prosperity, develops people in workplaces, enhances our environment, and strengthens communities without compromising future generations. It aspires to optimise financial, social and natural capital. Useful Links Sustainable Business Council CEO led group of companies taking a leading role in creating a sustainable future. Learn more WBCSD The World Business Council for Sustainable Development. Learn more Future Leaders Programme Young business professionals dedicated to building a sustainable New Zealand. Learn more Meet the Sustainable Business Council Team View profile View profile Catherine Jeffcoat Communications Manager, View profile Debbie Bougen Executive Assistant, View profile Kate Ferguson Manager - Climate and Resources, View profile Robert Perry Manager - Sustainable Leadership, View profile Want to know more? Please contact our team