Abbie Reynolds is the Executive Director of the Sustainable Business Council, a division of BusinessNZ that represents 85 member businesses, including some of New Zealand's largest companies. Its membership accounts for about a third of private sector GDP.

Abbie champions the interests of businesses who are advancing their sustainability. This includes driving action on climate change, governance, social impact and ecosystem health. She is also continuing to grow the organisation's focus on mainstreaming sustainable business practices throughout New Zealand.

Abbie brings with her a depth of expertise in social, financial and environmental sustainability within business. Before joining SBC, Abbie led the Vodafone Foundation and was Head of Sustainability at Vodafone. She has worked on a wide range of sustainability initiatives including rolling out an eco-rating for mobile phones. Abbie was also the driving force behind a mobile phone recycling programme that delivered $2.5 million to Starship.  

Previously she has led sustainability and regulatory work at Spark, the UK's Cable & Wireless and as a resource management/environment solicitor for Bell Gully.