Sunday 5th Feb, 2012

The Business Vision for a Sustainable New Zealand

Part I of this document details the 'Vision' of the New Zealand that businesses would like to see in the future.
Part II details the 'Mission' or business actions needed to achieve this 'Vision'.

Part I - The New Zealand Business Vision for a Sustainable New Zealand

In a Sustainable New Zealand:

MARKET PLACE

•	Enterprise	a vibrant economy provides opportunity for all to fulfil their potential
•	Products	our goods and services are in high demand, domestically and overseas
•	Productivity	businesses are highly productive and competitive, with high productive capacity, especially in areas of international comparative advantage
•	Innovation	our innovation results in valuable new business capabilities and opportunities

BUSINESS PLACE

•	Business Practice	businesses are accountable for their activities and deal ethically with each other, their employees, customers and communities
•	Skills	employees are highly skilled, innovative, productive, well rewarded and safe at work

ENVIRONMENT

•	Environment	the quality of our natural environment is aspired to by other nations and is a continuing economic asset
•	Natural Resources	our natural resources are highly valued, well managed and used wisely

COMMUNITY

•	Society	people feel connected to their communities, to each other, and to the businesses with whom they interact
•	Wellbeing	high quality health, welfare and education systems are maintained
•	Liberty	fundamental freedoms and rights are respected.

Part II - The New Zealand Business Mission for a Sustainable New Zealand

In practice, a sustainable business champions an enterprise model advancing mutually beneficial value to business, customer, citizen, environment and economy.

Sustainable businesses:

•	Enterprise	integrate financial, social and environmental opportunities into business decision-making to create value
•	Investment	use investment methods that directly enhance product value and economic well-being
•	Returns	deliver social, environmental and economic returns for the employees, customers, suppliers, shareholders and communities they serve
•	Employee Relations	respect employees, encouraging and rewarding employee creativity, innovation and entrepreneurship
•	Corporate Responsibility	play a role in ensuring viable and ongoing management of human, natural and financial capital
•	Leadership	lead the way in re-framing how business and customers think and act
•	Stewardship	help customers understand that meeting the consumption needs of the present without compromising those of future generations, does not have to result in lower living standards or satisfaction ¹ .

¹ Based on the Brundtland definition: "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs", WCED, 1987.

- This work has been completed in consultation with regional business organisations EMA Northern, EMA Central, the Canterbury Employers' Chamber of Commerce and the Otago-Southland Employers' Association, which offer services and support to 14,500 companies, as well as Business NZ's 56 national industry associations with a combined membership of some 76,000 employers in the private sector from large firms through to the self-employed. Together these organisations employ around 80% of private sector employees.

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